/* ============================================================
   Styles partagés des 4 pages méthode/piliers (M&D)
   - captation / animation / vente / ecosysteme
   Conventions : préfixe .mp- (méthode page)
   ============================================================ */

.mp-hero{
  padding:140px 28px 60px;
  background:var(--ink);color:var(--cream);
  position:relative;overflow:hidden;
}
.mp-hero::before{
  content:"";position:absolute;inset:0;
  background-image:
    radial-gradient(circle at 100% 0%, rgba(232,139,44,.12) 0%, transparent 50%),
    radial-gradient(circle at 0% 100%, rgba(244,236,220,.05) 0%, transparent 50%);
  pointer-events:none;
}
.mp-hero > *{ position:relative;z-index:2; }
.mp-hero .hero-meta{ color:rgba(244,236,220,.7); }
.mp-hero .hero-meta span{ color:rgba(244,236,220,.7); }

.mp-back{
  text-decoration:none;color:var(--butter);font-size:13px;
  border-bottom:1px solid var(--butter);padding-bottom:2px;
  transition:opacity .25s;
}
.mp-back:hover{ opacity:.7; }

.mp-tag{
  display:inline-flex;align-items:center;gap:8px;
  background:var(--butter);color:var(--ink);
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:11px;letter-spacing:.16em;text-transform:uppercase;
  padding:8px 14px;border-radius:999px;margin:24px 0 28px;
}

.mp-h1{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:800;
  letter-spacing:-.03em;line-height:.95;
  font-size:clamp(48px,9vw,128px);
  margin:0 0 28px;color:var(--cream);
}
.mp-h1 em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;
  color:var(--butter);
}

.mp-lede{
  font-family:'DM Sans',sans-serif;
  font-size:clamp(17px,1.8vw,22px);line-height:1.55;
  max-width:780px;color:var(--cream);opacity:.9;margin:0 0 36px;
}
.mp-lede em{
  font-family:'Instrument Serif',serif;font-style:italic;color:var(--butter);
  font-weight:400;
}
.mp-lede strong{ color:var(--cream);font-weight:600; }

.mp-stats{
  display:flex;gap:32px;flex-wrap:wrap;margin:32px 0 28px;
  padding-top:28px;border-top:1px solid rgba(244,236,220,.18);
}
.mp-stat{ min-width:140px; }
.mp-stat-num{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:800;
  font-size:clamp(28px,3.6vw,42px);line-height:1;color:var(--butter);
  letter-spacing:-.02em;margin-bottom:6px;
}
.mp-stat-lbl{
  font-family:'DM Sans',sans-serif;font-size:11px;
  letter-spacing:.1em;text-transform:uppercase;
  color:rgba(244,236,220,.65);
}

.mp-cta-row{
  display:flex;gap:16px;flex-wrap:wrap;margin-top:8px;
}
.mp-cta-primary{
  background:var(--tomato);color:#fff;text-decoration:none;
  padding:18px 32px;
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:14px;letter-spacing:.06em;text-transform:uppercase;
  transition:background .25s,transform .25s,box-shadow .25s;
  display:inline-flex;align-items:center;gap:8px;border-radius:4px;
}
.mp-cta-primary:hover{
  background:var(--butter);color:var(--ink);transform:translateY(-2px);
  box-shadow:0 8px 24px rgba(232,139,44,.3);
}
.mp-cta-secondary{
  background:transparent;color:var(--cream);text-decoration:none;
  padding:18px 32px;
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:14px;letter-spacing:.06em;text-transform:uppercase;
  border:2px solid var(--cream);transition:background .25s,color .25s;
  border-radius:4px;
}
.mp-cta-secondary:hover{ background:var(--cream);color:var(--ink); }

/* CONVICTION — bandeau cream */
.mp-conviction{
  margin-top:0;padding:80px 40px;
  background:var(--cream);
}
.mp-conviction-inner{ max-width:920px;margin:0 auto; }
.mp-conviction h2{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(32px,5vw,56px);line-height:1.05;letter-spacing:-.02em;
  margin:0 0 28px;color:var(--ink);
}
.mp-conviction h2 em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;color:var(--tomato);
}
.mp-conviction p{
  font-size:18px;line-height:1.6;margin:0 0 16px;color:var(--ink);opacity:.88;
}
.mp-conviction p:last-child{ margin-bottom:0; }
.mp-conviction strong{ color:var(--ink);font-weight:600; }
.mp-conviction blockquote{
  margin:32px 0;padding:24px 32px;border-left:4px solid var(--tomato);
  background:rgba(232,139,44,.06);
  font-family:'Instrument Serif',serif;font-style:italic;
  font-size:clamp(20px,2.4vw,28px);line-height:1.35;color:var(--ink);
}

/* PROCESS — étapes numérotées */
.mp-process{
  padding:80px 28px;background:var(--paper);
  border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);
}
.mp-process-head{
  margin-bottom:48px;
}
.mp-process-head h2{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(32px,5vw,52px);line-height:1.05;letter-spacing:-.02em;
  margin:18px 0 16px;color:var(--ink);
}
.mp-process-head h2 em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;color:var(--tomato);
}
.mp-process-head p{
  font-size:17px;line-height:1.55;max-width:680px;color:var(--ink);opacity:.85;margin:0;
}

.mp-steps{
  display:grid;gap:0;
  border-top:1px solid var(--rule);
}
.mp-step{
  padding:36px 0;
  border-bottom:1px solid var(--rule);
  display:grid;grid-template-columns:160px 1fr;gap:40px;
  align-items:start;
}
.mp-step-tag{
  font-family:'Instrument Serif',serif;font-style:italic;
  font-size:clamp(40px,5vw,64px);line-height:1;color:var(--tomato);
}
.mp-step-body h3{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(20px,2.4vw,28px);letter-spacing:-.01em;
  margin:0 0 12px;color:var(--ink);
}
.mp-step-body p{
  font-size:16px;line-height:1.6;margin:0 0 12px;color:var(--ink);opacity:.85;
}
.mp-step-body p:last-child{ margin-bottom:0; }
.mp-step-body strong{ color:var(--ink);font-weight:600; }
.mp-step-body ul{
  list-style:none;padding:0;margin:12px 0 0;display:grid;gap:8px;
  font-size:15px;line-height:1.5;
}
.mp-step-body ul li::before{
  content:"→";color:var(--tomato);font-weight:700;margin-right:10px;
}

/* DELIVERABLES — ce qu'on produit */
.mp-deliverables{
  padding:80px 28px;background:var(--cream);
}
.mp-deliverables-head{
  margin-bottom:40px;
}
.mp-deliverables-head h2{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(32px,5vw,52px);line-height:1.05;letter-spacing:-.02em;
  margin:18px 0 16px;color:var(--ink);
}
.mp-deliverables-head h2 em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;color:var(--tomato);
}
.mp-deliverables-head p{
  font-size:17px;line-height:1.55;max-width:680px;color:var(--ink);opacity:.85;margin:0;
}

.mp-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:0;
  border-top:1px solid var(--rule);border-left:1px solid var(--rule);
}
.mp-grid-card{
  padding:36px 28px;background:var(--paper);
  border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);
}
.mp-grid-card-icon{ font-size:28px;margin-bottom:14px;display:block; }
.mp-grid-card h3{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:13px;letter-spacing:.12em;text-transform:uppercase;
  margin:0 0 12px;color:var(--tomato);
}
.mp-grid-card p{
  font-size:15px;line-height:1.55;margin:0;color:var(--ink);
}
.mp-grid-card strong{ color:var(--ink);font-weight:600; }

/* FOR-WHOM — Targets */
.mp-for-whom{
  padding:80px 28px;background:var(--ink);color:var(--cream);
}
.mp-for-whom-head{
  margin-bottom:40px;
}
.mp-for-whom-head .section-tag{ color:var(--butter); }
.mp-for-whom-head h2{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(32px,5vw,52px);line-height:1.05;letter-spacing:-.02em;
  margin:18px 0 16px;color:var(--cream);
}
.mp-for-whom-head h2 em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;color:var(--butter);
}
.mp-for-whom-head p{
  font-size:17px;line-height:1.55;max-width:680px;opacity:.85;margin:0;
}

.mp-targets{
  display:grid;grid-template-columns:repeat(2,1fr);gap:0;
  margin-top:40px;
  border-top:1px solid rgba(244,236,220,.18);border-left:1px solid rgba(244,236,220,.18);
}
.mp-target{
  padding:32px 28px;
  border-right:1px solid rgba(244,236,220,.18);border-bottom:1px solid rgba(244,236,220,.18);
}
.mp-target-num{
  font-family:'Instrument Serif',serif;font-style:italic;
  font-size:36px;line-height:1;color:var(--butter);margin-bottom:14px;
}
.mp-target h3{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:18px;letter-spacing:-.01em;margin:0 0 10px;color:var(--cream);
}
.mp-target p{ font-size:14px;line-height:1.55;margin:0;opacity:.8; }

/* TOOLS — équipement & techno */
.mp-tools{
  padding:80px 28px;background:var(--paper);
  border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);
}
.mp-tools-head{ margin-bottom:32px; }
.mp-tools-head h2{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(28px,4vw,42px);line-height:1.05;letter-spacing:-.02em;
  margin:18px 0 14px;color:var(--ink);
}
.mp-tools-head h2 em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;color:var(--tomato);
}
.mp-tools-head p{ font-size:16px;line-height:1.55;max-width:680px;color:var(--ink);opacity:.85;margin:0; }
.mp-tools-list{
  display:flex;flex-wrap:wrap;gap:10px;margin-top:24px;
}
.mp-tool-pill{
  font-family:'DM Sans',sans-serif;font-size:13px;font-weight:500;
  padding:8px 16px;background:var(--cream);
  border:1px solid var(--rule);border-radius:999px;color:var(--ink);
}

/* FORFAITS — mapping qui paie pour quoi */
.mp-pricing-link{
  padding:80px 28px;background:var(--cream);
}
.mp-pricing-link-inner{ max-width:1100px;margin:0 auto; }
.mp-pricing-link h2{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(28px,4vw,42px);line-height:1.05;letter-spacing:-.02em;
  margin:18px 0 16px;color:var(--ink);
}
.mp-pricing-link h2 em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;color:var(--tomato);
}
.mp-pricing-link > .mp-pricing-link-inner > p{
  font-size:16px;line-height:1.55;max-width:680px;color:var(--ink);opacity:.85;margin:0 0 32px;
}
.mp-pricing-map{
  display:grid;grid-template-columns:repeat(5,1fr);gap:0;
  border-top:1px solid var(--rule);border-left:1px solid var(--rule);
}
.mp-pricing-map-row{
  display:contents;
}
.mp-pf{
  padding:24px 18px;background:var(--paper);
  border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);
  display:flex;flex-direction:column;gap:8px;
}
.mp-pf.included{ background:rgba(232,139,44,.08);border-left:3px solid var(--tomato); }
.mp-pf.partial{ background:rgba(244,236,220,.5); }
.mp-pf-price{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:800;
  font-size:24px;line-height:1;color:var(--ink);
}
.mp-pf-name{
  font-family:'DM Sans',sans-serif;font-size:11px;
  letter-spacing:.06em;text-transform:uppercase;opacity:.7;color:var(--ink);
}
.mp-pf-status{
  font-family:'DM Sans',sans-serif;font-size:13px;line-height:1.4;color:var(--ink);
  font-weight:500;
}
.mp-pf-status strong{ color:var(--tomato);font-weight:700; }

.mp-pricing-cta{
  margin-top:32px;text-align:center;
}
.mp-pricing-cta-btn{
  display:inline-block;
  background:var(--tomato);color:#fff;text-decoration:none;
  padding:14px 28px;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:13px;letter-spacing:.06em;text-transform:uppercase;
  border-radius:4px;transition:background .25s,transform .25s;
}
.mp-pricing-cta-btn:hover{ background:var(--butter);color:var(--ink);transform:translateY(-2px); }

/* OTHER PILLARS — navigation latérale entre piliers */
.mp-other-pillars{
  padding:80px 28px;background:var(--ink);color:var(--cream);
}
.mp-other-pillars h2{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:clamp(28px,4vw,42px);line-height:1.05;letter-spacing:-.02em;
  margin:18px 0 32px;color:var(--cream);
}
.mp-other-pillars h2 em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;color:var(--butter);
}
.mp-other-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:0;
  border-top:1px solid rgba(244,236,220,.18);border-left:1px solid rgba(244,236,220,.18);
}
.mp-other-card{
  padding:32px 28px;color:var(--cream);text-decoration:none;
  border-right:1px solid rgba(244,236,220,.18);border-bottom:1px solid rgba(244,236,220,.18);
  display:flex;flex-direction:column;gap:14px;
  transition:background .25s;position:relative;
}
.mp-other-card:hover{ background:rgba(232,139,44,.1); }
.mp-other-card:hover .mp-other-arrow{ transform:translate(6px,-6px);color:var(--butter); }
.mp-other-card-num{
  font-family:'DM Sans',sans-serif;font-size:11px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--butter);
}
.mp-other-card-title{
  font-family:'Bricolage Grotesque',sans-serif;font-weight:700;
  font-size:24px;letter-spacing:-.01em;line-height:1.1;color:var(--cream);
}
.mp-other-card-title em{
  font-family:'Instrument Serif',serif;font-style:italic;font-weight:400;color:var(--butter);
}
.mp-other-card-desc{ font-size:14px;line-height:1.55;opacity:.8;margin:0; }
.mp-other-arrow{
  position:absolute;bottom:24px;right:24px;
  font-family:'Instrument Serif',serif;font-style:italic;
  font-size:28px;color:var(--cream);
  transition:transform .3s ease,color .3s ease;
}

/* RESPONSIVE */
@media (max-width:1024px){
  .mp-grid,.mp-other-grid{ grid-template-columns:repeat(2,1fr); }
  .mp-pricing-map{ grid-template-columns:repeat(3,1fr); }
}
@media (max-width:900px){
  .mp-hero{ padding:120px 20px 50px; }
  .mp-step{ grid-template-columns:1fr;gap:14px; }
  .mp-grid,.mp-targets,.mp-other-grid{ grid-template-columns:1fr; }
  .mp-pricing-map{ grid-template-columns:repeat(2,1fr); }
  .mp-conviction,.mp-process,.mp-deliverables,.mp-for-whom,.mp-tools,.mp-pricing-link,.mp-other-pillars{
    padding:50px 20px;
  }
  .mp-cta-row{ flex-direction:column;align-items:stretch; }
  .mp-cta-primary,.mp-cta-secondary{ text-align:center;justify-content:center; }
  .mp-stats{ gap:20px; }
}